A step-by-step walkthrough — from signing in to exporting a report. Takes about 5 minutes to get your first results.
Sponge uses magic link sign-in — no password required. Click Get Started or Sign In on the main page and enter your email address.
You'll receive an email from Sponge with a sign-in link. Click it and you'll be logged in automatically. The link expires in 10 minutes, so use it promptly.
Check your spam folder if the email doesn't arrive within a minute or two. Add login@sponge.site to your contacts to ensure future emails land in your inbox.
After signing in, you'll be prompted to select a subscription plan. Sponge offers three tiers:
You can upgrade at any time from your Account page.
On the main dashboard, you'll see the search form at the top. Fill in three fields:
Narrower searches (specific neighborhood + specific category) tend to produce higher-quality leads than broad ones. You can always run multiple searches to cover a larger area.
Click Find Businesses. Sponge will query Google's business database and return a list of matching businesses in the results table below.
Each result shows the business name, website (if they have one), phone number, a preliminary opportunity score based on basic signals, and any initial flags. Results with no website are immediately flagged — these are high-priority leads for web design outreach.
Search results count against your monthly limit. Each business returned counts as one result — not each search. A search returning 40 businesses uses 40 of your result credits.
For any business that has a website, click the Analyze button in its row. Sponge will launch a full automated analysis of their website using a real browser — checking 50+ signals including:
Analysis takes 15–30 seconds. Once complete, the row updates with a scored result and colored flags highlighting the most significant issues found.
Focus your analyses on businesses that have a website but show weak signals in the initial results. Businesses with no website are already obvious leads — save your analysis credits for evaluating the quality of sites that do exist.
After analysis, each business receives an Opportunity Score from 0 to 99. The score reflects the overall quality of their website — a lower score means more room for improvement and more opportunity for a sales conversation.
The score is a starting point, not a verdict. Always review the flags and the full report before reaching out.
Flags are the specific issues detected on the website. They appear as colored badges in the results row:
These flags are your talking points for outreach — each one represents a specific, concrete problem you can offer to fix.
For any analyzed business, click Report to open the full analysis report. This includes:
The report is designed to be shared directly with a prospect as a leave-behind or conversation starter.
Before saving the report, add your contact details at the bottom — your name, company, phone, email, and website. This information appears on the report so the prospect knows who sent it.
Click Save PDF to download a branded, print-ready report you can email or hand to a prospect in person.
Fill in your contact details once — Sponge remembers them for all future reports in the same session.
Click + Save on any business to bookmark it. Saved leads are stored in your browser so you can come back to them later.
Use the filter tabs at the top of the results table to quickly narrow your list:
You can also sort by Business name, Score, or Rating by clicking the column headers.
Sign in and run your first search — results in under a minute.
Open the App →